Beats Product Photography
This Beats product photograph was created in Alan’s Sydney studio as an entry for a Hasselblad product photography competition.
The image was photographed using a Hasselblad H4D medium-format camera with an 80mm lens and a three-light setup.
The aim was to create a clean, high-end advertising image while giving the Beats product a sense of movement and separation from the background.
Creating the Floating Product Effect
The final image is a composite created from two photographs, which were carefully edited and blended together in Photoshop to produce the floating effect.
Combining controlled studio lighting with post-production allowed the product to be presented in a more conceptual advertising style rather than as a straightforward product photograph.
This approach demonstrates how product photography can move beyond simple documentation to create distinctive visual concepts for advertising and brand campaigns.
If you’re looking for creative product photography for your brand or advertising campaign, get in touch with Alan to discuss your project.
