Photography for a Successful Rebrand
A successful rebrand is about more than a new logo or colour palette. Professional photography plays an important role in creating a strong visual identity and giving a business a consistent library of imagery for its marketing.
Kean Health — Photography for a Rebrand
For Kean Health, the goal was to produce professional commercial photography that supported the company’s rebranding and presented its products in a fresh, engaging way.
The shoot combined styled product photography with lifestyle imagery. The finished collection included carefully arranged product packaging, as well as models interacting with and holding the products.
Using people within the imagery helped bring the products to life, while the styled product shots provided clean, focused images that could be used across different marketing applications. The resulting portfolio gave Kean Health a versatile collection of photographs for promotional material, online marketing and other brand communications.
Commercial Photography for Your Brand
Alan Longworth is a Sydney-based commercial photographer specialising in product, portrait and brand photography for businesses, brands and agencies.
Explore more of Alan’s work:
Product Photography — Explore high-end product and advertising photography.
Portrait Photography — View commercial, corporate and personal branding portraits.
If you’re planning a rebrand and need photography that reflects your new visual identity, get in touch with Alan Longworth to discuss your project.
